Shouting into the Void 

Employee Engagement and Education is key for maximizing the employee and member experience with not only your benefit plans but key for your company culture as a whole.

When we create a strategy of communication and measure the effectiveness, often we rely only on the number of complaints and frustrations we hear about.  But that doesn’t achieve the results we really desire which are engaged, educated, empowered employees who are maximizing their benefits and fostering and growing the value proposition that your employee benefits package is intended to deliver.


How do we raise the bar, and measure true progress towards success?  


Well, not only have we tested and operated different programs internally, we’ve gathered feedback from other employers and tested the tools that they have found to be successful. One of those tools we tested and fell in love with has been Airbo.

Originally designed as a platform to create year-round educational campaigns, they’ve rolled out a new solution aimed at Open Enrollment and shorter burst communication campaigns. W really like using this solution in combination with our partnership with Employee Navigator to drive satisfaction and set the stage for a deeper education post-Open Enrollment.


The big takeaway


Execution is difficult, so having a technology partner that makes it easy and engaging is key.

We really like how easy it is to use the Airbo tile selector from their preset content as well as the ability to customize those items quickly.

Our client’s employees have really given great feedback on the format of the communications and the ability to choose their preferred delivery format between email or text messaging.  During our testing of their software we conducted during COVID-19, we really saw a much higher mobile phone engagement than we’ve ever seen on any other platform.

And most of all, this solution really enhances the investment that our clients are making in their workforce, and their employees are showing the appreciation of these efforts.

Bret Brummitt

Bret Brummitt


About the author: An avid learner and resourceful leader with a passion for problem-solving, Bret is a calming force in the chaos and fast-paced evolution of health insurance, employee benefits, and the growing burden of regulatory compliance. He helps people develop the confidence to see beyond the problem at hand and start to re-imagine their goals. Whether he’s helping a client or a colleague, Bret believes a successful interaction is one that allows us all to dream a little bigger when we’re done.

About Generous Benefits:  Generous Benefits ( focuses on solutions that improve the community you serve.